✏️ [DATE] - [EMAIL SUBJECT] *Check the Content Calendar if you aren’t sure
LOOM VIDEO: https://www.loom.com/share/07982522f5204436bd5b810942e35089
CTA: Alyssa will provide
NOTES:
This is where you will put notes + what to include in the email based on the Loom video
This will be something enticing, irresistible, use curiosity to your advantage! Try adding a “this” to the beginning or the end. Also question marks or made-up words work well. Try writing a few different options before landing on a final one.
Try to aim for at least one page in length. Include links to products or affiliates if appropriate. There should only be one CTA at the end so that the reader doesn’t get distracted (except letting them know they can reply to the email).
The intention of the newsletter is not always to sell or provide content. We always want to deliver value, but sometimes value is simply making someone laugh or sharing a raw story. This is our opportunity to connect with our audience and affirm the brand.
Hey [NAME],
You got them to open the email with your kickass subject line! Now amp up the intrigue. Start with a couple of sentences that start a conversation.
Tell a story about your personal life, something you read/watched, an experience you had (you=Alyssa). Plant the seed of a pain point.
How did you overcome that pain point? Now you switch the focus onto the reader. Can they relate to the problem? Do they want the solution too?
Here’s how they can have the same transformation: