How to use this Worksheet

<aside> 💡 This should be a breathing, living document. You should bookmark it so you can refer to it during your launch planning, creation, and selling modes. You should be adding to it non-stop as you go through the launch process.

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<aside> 💡 Remember to share the document with your team + contractors (who need it). They should be able to know who your ideal client is just as much as you.

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<aside> 💡 Some of the answers may overlap and that's okay.

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Bonus Resources

To support you strategically with your ideal client Worksheet, here's some supporting content that I personally love to use:

• Watch this video on the Pyramid of Beliefs:
• Read this article “Frank & Matt” to understand the transformation your ideal client desires through your product
• Complete Empathy Map worksheet
  • Check out my Empathy Map as an example

See other resources: ‣

My Ideal Client Describes Themselves As...

How do they see themselves? What do they think about their life, business, stage of business? How do they describe themselves when they introduce themselves in your communities? What do they describe their personality like?