By envisioning and planning your goals you'll be able to look back at all times during the launch and see how you're doing, decide what changes need to be made, and see your progress. To help you out with this, we created the below worksheet where you can finalize all of your launch goals.
Remember: you can't fix what you can't measure so this is really important.
The only way that we’ll know how successful your launch will be is to know where you are currently. Before we figure out your future launch goals, let’s work backward to understand what you’ve done before.
Side note: If you haven't launched this product formally before, are there other indicators you can use to get information that is similar? Think about a complementary product or about data you might have for the same product that you offered without a formal launch.
When did you launch it? How did it go? What was the price the last time?
How did you launch it? Include any past lead magnets or other offers that you had so when you look back at this worksheet in the future, you can remember exactly the structure that lead to the below results.
You'll use this answer to help calculate your conversion rate in the next question.