Need to convince the Boss? We’ve got you covered! Click here for an email template
Do you love the idea of Social Media Marketing World, but don’t think your boss will feel the same way?
We’re here to help!
Convincing your boss is easier than you think. Just use these handy tools to make your case… and crush it!
This page contains a few ideas, a call script, and an email template you can send to your boss (scroll down).
Ask your boss, “What would be the ideal outcome for my marketing results in 2022?” Or, “If you imagine the end of 2022, what big marketing goals do you hope I will achieve?” If they say double sales, or increase leads, or something similar, then you’re in a great position.
Now ask, “Are you willing to invest in my training so I can get us there?” If they say yes, you’re ready to present Social Media Marketing World 2022 as the solution.
Think about this: If you purchase something that generates more value than the cost, it’s actually an investment NOT an expense.
With the All-Access ticket, you’ll get the recordings of all of the sessions and workshops. That means you could spend a full year going through several sessions a month. It’s a conference that you can turn into course material!
So take the ticket price, divide it by 12 and ask: “Would you be willing to make a training investment in me for less than $XX per month?” For example, the retail price for the All-Access ticket is $1697 (it might be less when you are reading this). That’s about $141 a month when split over a year (“Would you be willing to make a training investment in me for less than $142 per month?”).
If they say “yes,” then simply explain, “Great, we just need to pay upfront to get the best price.” (The earlier you register, the lower your price will be).
You know your boss the best. If she or he works better face-to-face, here are some talking points you can use: