Keyword Research & Search Intent

• Quora
• Neil Patel

Market Research

• Interview audience
• Survey

Tools

• Frase.io for content briefs
• SEMrush
• Keywords Everywhere

Favorite Blogs

• God Save the SERP

Hacks

What makes great SEO Copywriting

• Structure your writing into proper HTML tags such as <h1>, <h2>, <h3>.. headings
• Choose clear, simple language that gets the point across quickly
• Write in shorter sentences – don’t overcomplicate your sentence structure with endless clauses and asides
• Don’t bury the lead: if you ask a question in your content make sure to answer it right away
• Clear calls to action: what do you need the reader to do next?